Attention all writers and non-writers! It’s time to brush up on your creative writing skills because in this modern age of communication technology, information-based marketing is becoming increasingly popular. One of the most effective techniques to attract targeted prospects to your site and convert them into buyers is through article writing, submissions, and publications. Fortunately, there are many tools available to make the process of distributing your articles easier, but that’s only half the story.
Let’s examine some common mistakes people make before submitting their articles to directories:
- Confusing the purpose of promoting articles with the reason for writing them. The primary purpose of writing an article is to inform your audience, while the three promotion benefits are branding, lead generation, and promotion. If your article is not focused on the primary purpose of informing your readers, it won’t achieve the three promotion benefits because no one will be interested in reading it. To get people to read your article and click on your resource box, focus on producing better content.
- Failing to maximize the promotional opportunities of article marketing. Your articles can generate additional links back to your site, but did you know that they can also help you get more visitors and better search engine results? By mentioning keywords at strategic places and using anchor texts (where possible), you can improve your search engine ranking and get picked up by publishers with a large number of audiences. But, to turn your article marketing efforts into a profitable opportunity, you must have a plan and ensure that your article serves its intended purpose.
- Publishing content that doesn’t benefit your readers. Some article banks and directories have guidelines and specifications for the articles they accept. By writing articles that publishers want to share with their readers, you can double the number of sites you can submit to and increase your potential audience. To achieve this, follow standard guidelines, perform spell checks, research good topics, and hire a writer if necessary. It’s your choice whether to settle for a little exposure from increased links back or enjoy massive exposure by producing high-quality content.
In conclusion, submitting an article to directories won’t provide the same level of exposure as highly-targeted content geared towards a narrow group of people. Learn the difference between these two and write and submit articles accordingly. By avoiding these common mistakes and implementing the tips mentioned, you can take advantage of the benefits of article marketing and improve your earnings.
