Small business startups require a lot of effort and attention, but it’s crucial to focus on the right activities. As a computer consultant starting a small business, you may be tempted to concentrate solely on technical aspects, such as building technical skills, to provide excellent service. However, there’s a better way to prioritize your time.
The 90/10 Rule for Small Business Startups
During small business startups, the 90/10 Rule suggests that you should spend 90% of your time on direct marketing activities and only 10% on developing technical skills. The reason for this is that acquiring high-quality clients should be your top priority.
Focus on Direct Marketing Activities
To achieve success during the small business startup phase, focus on direct marketing activities such as prospecting, lead generation, sales calls, and proposal preparation. Every non-client hour that does not involve administrative or organizational duties should be used for networking and prospecting.
Make Client Generation Your Priority
During small business startup, acquiring clients is crucial. It’s essential to spend as much time as possible meeting people and making contacts to generate new business opportunities. Once your business grows beyond the startup phase, you can shift your focus to other areas such as technical skills development.
The Bottom Line
For small business startups, prioritizing direct marketing and business development activities over technical skills development is critical. The 90/10 Rule ensures that you focus on the activities that matter most and that can make or break your business. By putting your training and certifications on hold temporarily, you can concentrate on meeting people, generating leads, and building a successful business.
