The “Photo ID Design Model” is a creative advertising design idea that can help make ads more interesting and effective. This model is based on the concept of a photo ID, where the photograph is the dominant element that identifies the person, and other details support it.
When applying this model to advertising, the photograph becomes the main identifier and defining element of the ad. It may seem like a reversal of the usual communication process, where the selling message comes first, but in reality, the photograph often becomes the organizing theme for the ad.
The elements of the Photo ID Model typically include a product photo or collage, a main headline, a product description or sales pitch, and a company identifier. Keeping the design simple and uncluttered is important, especially for posters, billboards, and banners that are viewed from a distance.
However, creativity is still crucial in advertising, even with the Photo ID Model. It is easy to fall into a formulaic approach and settle for ordinary descriptions and slogans. But being more imaginative and coming up with interesting headlines and memorable photos can make an ad more effective.
Ultimately, the goal of advertising is to be effective, and creativity is almost always better than the lack of it. Even if someone thinks they are not creative, they should still try to push themselves to come up with more interesting ideas for their ads.
