Attention all writers and non-writers! It’s time to dust off your creative writing skills. With the rise of modern communication technology, information-based marketing is becoming increasingly popular. Article writing, submissions, and publications are an effective way to attract targeted prospects to your site and convert them into buyers. However, before submitting your content to article directories, there are common mistakes that you should avoid.
The first mistake is confusing the purpose of promoting your articles with the reason for writing them. While article promotion can lead to branding, lead generation, and promotion, the primary purpose of writing an article is to inform your audience. If your article fails to accomplish this, it won’t achieve the promotional benefits. So, the key is to produce high-quality content that will engage and inform your readers.
The second mistake is failing to maximize the promotional opportunities of article marketing. While you may know that your articles can generate links back to your site, they can also increase traffic and improve search engine results. By strategically placing keywords and using anchor texts, you can optimize your articles for better results. However, it’s essential to have a plan and ensure that your article serves the intended purpose.
The third mistake is publishing content that doesn’t benefit your readers. Simply aiming to get links back to your site won’t cut it. Article banks and directories have guidelines and specifications, and you must follow them to increase your potential audience. By writing articles that publishers want to share, you can double the number of sites you can submit to and increase your exposure overnight.
In conclusion, it’s up to you to decide the level of exposure you want from article marketing. Do you want a little exposure from increased links back or massive exposure from producing high-quality content? It’s important to understand the difference between highly-targeted content and articles submitted to directories and to write and submit accordingly. So, start writing informative, engaging, and high-quality articles today!
