As a business owner or manager, finding new business can be a challenge. However, with a little preparation, it is possible to fit it into your busy schedule without sacrificing time with your family or working weekends. Here are some tips:
- Keep a box of business cards in your car and use them strategically. Leave them on tables after dining out, include them in bills you mail, slip them into related books at the bookstore, and ask your dry cleaner to display a card rack. Give friends stacks of cards to distribute as well.
- Make a goal of meeting at least one new person each day. Introduce yourself to people who mention your industry or hobbies while waiting in line or running errands.
- Use meal times to catch up with friends and associates. Eating together can help you maintain relationships without sacrificing work time. It also keeps your name at the front of their minds, which is great for referrals.
- Join a non-work related organization to network with a diverse group of people. Whether it’s a sports team, church group, or community organization, this can create a balance between your work and personal life while also opening up opportunities for new business.
