Networking is often perceived as a scenario where individuals gather to socialize, promote their services, and exchange business cards. While some people enjoy this type of networking and excel at it, there are alternative approaches that can yield equally rewarding results without the need for extensive mingling with strangers. The key to successful networking lies in building strong relationships through giving.
Here are four powerful examples of how you can network effectively and acquire freelance work, even if you dislike traditional schmoozing:
Inform your family and friends about your online business:
Although it may seem obvious, many people overlook this simple strategy. You don’t have to aggressively pitch your services or products, but it’s important not to keep them a secret either. During casual conversations, you can mention your passion for internet marketing and earning money online. By planting the seed, you may eventually generate unexpected business. Remember, even if your immediate connections don’t require your offerings, they might know someone who does. Each person is connected to an average of 250 others, so failing to share your services with cousin Annie and neighbor Tom means missing out on potentially hundreds of prospects.
Engage in virtual networking:
This approach allows you to network from the comfort of your home office without face-to-face interactions. Virtual networking offers several advantages, including the ability to connect with people from around the world and rapidly expand your network. When you’re on someone’s email list, take the opportunity to share your opinions and provide feedback on relevant topics. If someone is selling a product or service that aligns with your needs, consider making a purchase and offering positive feedback. The goal is to become a recognized and appreciated presence rather than an anonymous name on a mailing list. Actively participate in online discussion forums, particularly those frequented by your ideal clients. Observe the discussions before joining, and when you have valuable insights to contribute, offer them freely. If allowed by the forum rules, include a signature block with a link to your website. Remember, the focus should be on showcasing your knowledge, expertise, and willingness to help others. As forum members get to know, like, and trust you, they will naturally think of you when they or their network require the products or services you provide.
Demonstrate your talent:
Writing is a powerful tool for showcasing your expertise. Submit articles to online directories, create reports or ebooks, establish your own website and e-zine, and always include your contact information. When appropriate, offer free special reports or articles to individuals you are building connections with through virtual networking. Consider providing free workshops related to your niche through local organizations like the Chamber of Commerce or Rotary Club. If you have a job, explore the possibility of offering lunchtime sessions for your coworkers on topics such as “10 Tips for Earning More Money Online in Your Spare Time.” Your goal is to position yourself as the go-to person for your expertise or the products and services you offer.
Attend relevant seminars:
Identify the seminars, workshops, conferences, or meetings that your target customers attend and make an effort to participate in those events. Such gatherings present networking opportunities where you can engage in natural conversations with the individuals you want to connect with. Instead of focusing on selling yourself, simply be friendly, ask questions, participate in discussions, and be authentic. Attending these events not only exposes you to the specific issues and topics your target customers are interested in but also allows you to build relationships with them simultaneously.
By adopting these alternative networking approaches and emphasizing the value of giving, you can establish powerful connections, gain new clients, find joint venture partners, acquire knowledgeable advisors, and develop helpful friendships. Networking doesn’t have to be an overwhelming or uncomfortable experience; it can be a fruitful and enjoyable process that brings you significant professional rewards.
