Owning any kind of business will require networking to build awareness and find potential customers or referrals. Networking involves getting to know people, especially other business owners in your local area. You can find networking opportunities through clubs and associations you belong to, and by talking to people you come into contact with.
To make a lasting impression, talk about what you know best and engage in conversations about topics important to your business. If you’re unsure about a topic, ask questions to show your interest. It’s important to be part of the conversation, rather than just listening.
Join local groups such as chambers of commerce, men and women’s associations, sports boards, and clubs that interest you. If you can’t find a club that suits you, create one to expand your network. Even if you’re selling online, talk about your business and be proud of what you’re doing. Building a network of people who know and trust you will increase awareness of your business and potential sales.
Once you have a good network, it’s important to maintain it and set goals. Strive to meet new people or reach out to current contacts each week to continue expanding your business. Even if only one in five calls leads to a sale, that’s still one more than before. Increase exposure for your business and work towards personal success.
