As a business owner, it’s easy to get caught up in servicing your current clients and neglect your marketing plan. However, neglecting your marketing can eventually impact your business. Even if you have enough clients to keep you busy right now, it’s important to stay on top of your marketing plan to ensure a steady flow of prospects and clients in the future.
Here are five suggestions to help you stay on track with your marketing plan even when you’re busy:
- Create a marketing calendar and schedule all of your marketing activities according to how frequently you planned to do them in your marketing plan.
- Hang your marketing calendar in a visible location and make a habit of looking at it every morning.
- Incorporate your marketing activities into your weekly and daily to-do lists by entering them as tasks in your calendar or PDA.
- Review your marketing calendar in detail once a month and look three months ahead to ensure you’re prepared for upcoming marketing activities.
- Consider hiring an assistant or support person to help with tasks that don’t require your expertise, so you can focus on revenue-producing activities like working with clients, creating products, and marketing.
By consistently following your marketing plan and incorporating it into your daily routine, it will eventually become effortless and a part of how you run your business. This will ensure a busy and profitable business for the long-haul.
