Do you remember your first day as a business owner? You were probably just like the rest of us… pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we’re too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world… unless it’s to learn a few tips from successful marketers just like us who have made it big. Tips just like these… that will apply to every market – regardless of the product or service – are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!
1. Create a Special Offer
That’s right! Special offers or combination deals can be a great way to increase sales and provide value to customers. By grouping related products together and offering them at a discounted price, you can entice customers to buy more than they originally intended.
Not only does this increase your overall sales revenue, but it can also help you move products that might be slow sellers on their own. Plus, customers are always looking for a good deal, so they’ll be more likely to make a purchase if they feel like they’re getting a bargain.
When creating a special offer, it’s important to make sure that the products you’re grouping together actually make sense and have some kind of connection. You don’t want to just throw random items together and call it a deal, as this can come across as inauthentic and confusing for customers.
Overall, special offers and combination deals can be a powerful tool for businesses looking to boost their sales and offer value to customers. Just make sure to plan them out carefully and choose your products wisely!
2. Address the Small Customer Groups
There are niche markets all around you, hiding in plain sight! Among the customer base you currently serve, there are likely groups of people who share common characteristics or interests. Take a closer look and identify these groups, such as Spanish speakers, teenagers, or middle-class families, and learn about their unique needs and desires.
This knowledge will enable you to tailor your advertising campaigns directly to them, which can be as simple as making a few adjustments to your existing ads. By showing that you understand their specific needs, you can impress these groups and increase your profits as a result. So keep an eye out for these niche markets and take advantage of the opportunities they present!
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Their willingness to go the
extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you – whether it’s a discount, special gift item, or a simple thank you card – and watch the referrals spiral!
You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of a prospective customer!
